TikTok's Latest Self-Care Trend is the 4-Hour 'Everything Shower'

Tanzila

Videos Gain Millions of Views on #ShowerTok

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The #ShowerTok hashtag has amassed over 6 billion views, with users going viral for posting detailed routines. One video explaining the trend to a puzzled boyfriend gained 9 million views.

Fans Claim It's Self-Care, Critics Say It's Excessive

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Advocates say Everything Showers are stress-reducing self-care. Critics argue the hours-long practice is indulgent and obsessive. The trend follows "Reset Routines" and "Bathscaping."

Baths Remain Aspirational for Most Young Renters

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With few young people having bathtubs at home, ShowerTok allows them to create a spa experience. The shower was once perfunctory but is now "self-care" driven by Gen Z behavior.

Shower Products Become Highly Stylized

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Shower tablets have replaced bath bombs. Highly stylized images of bath accessories now trend online. Experts say Gen Z has infiltrated how everyone thinks about hygiene.